Who had the best Super Bowl commercial? Yeah, we know, it probably was Budweiser. The beer company’s advertising hegemony is so nearly complete that … Read more
Google’s Universal Customization Has SEO Implications
In a blog post of less than 300 words late Friday afternoon, Google announced changes to the way search results will be reported. From now on, the results … Read more
Understanding the Available Social Media Recruiting Strategies – Leveraging Your Employees’ Time (Part 2 of 2)
Last week I introduced this series by stating that a majority of social recruiting initiatives currently in progress in organizations around the world … Read more
Personal Brand Building For Under $100
What do you get when you search your name online? Aw, come on. Of course you’ve looked yourself up on the Internet. Almost half of all Internet users … Read more
Guess Who’s Naked?
The Emperor’s New Clothes by Hans Christian Anderson is about an emperor who hires two swindlers to create a new suit. The emperor presides over a kingdom … Read more
Revelation – Your Employer Brand Is No Longer Owned by Your Firm
For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; … Read more
TalentSeekr: A Smart Way (That Gets Even Smarter) To Find Talent
Entice Labs, the Provo, Utah, company that set out to create a better recruitment marketing system, is suddenly getting industry buzz. Earlier this year, … Read more
Legal Recruiting Firm Tries to Goose Up Its Brand
How would you brand a newly minted London firm that recruits intellectual property attorneys for jobs all over the world? With a video of a wedding … Read more
Adidas Putting Finishing Touches on Big New Careers Site
Adidas will be going live at the end of August with a corporate careers site it’s convinced will be an “industry disruptor.” It took a … Read more
Gore is “Finally Telling its Story”
Years ago, John Sullivan was doing some consulting work for W.L. Gore, the makers of Gore-Tex. “You guys are the best story never told,” he … Read more