The simple question I always ask myself when I see an organization advertising an open position is: “Why would I work for them?” The answer to … Read more
Your Digital Employer Brand: Reputation Management in a Digital World
According to a study conducted by Microsoft earlier this year, 70% of surveyed HR professionals in U.S. (41% in the UK) have rejected a candidate based on … Read more
Packaging Your Talent Brand Platform and Strategy
No matter how authentic and insightful your research and creative synthesis in refining your organization’s talent brand, if you want it to mean anything … Read more
The Exiting Employee
In a recent article published by Forbes, “Keeping Ex-Employees Brand Loyal,” the author describes some of the dos and don’ts as to what companies can and … Read more
Authenticity: Assessing Whether Your Recruiting Messages Are Effective (Part 1 of 2)
I’m a major advocate of parallel benchmarking, i.e. learning from the best practices that have been successful in completely different business … Read more
Best Practices in Recruiting — ERE Excellence Awards 2010 (Part 2 of 4)
In part two of this four part series covering the ERE Recruiting Excellence Award winners, we’ll take a look at how leading organizations are positioning … Read more
Unvarnished: Where Even Mother Teresa Would Worry
What do you think of doing a performance review in public and posting the written evaluation online? And then inviting people to contribute their own … Read more
Ben Gotkin: Recruiting for a Great Unknown
ERE junkie Ben Gotkin (he’s on his sixth straight conference), the national recruiting director for the accounting firm RSM McGladrey, led a … Read more
Recruiting Lessons From the Olympics: Learning From Outside Your Box
You will never become a world-class recruiter if you restrict your learning to benchmarking against other similar corporate recruiting functions. Great … Read more
The Employer Brand Dilemma
Employer brand is the backbone of any great talent acquisition strategy. However, the advent of social media in recent years has complicated employer brand … Read more