During the newly reinvigorated and exciting ERE conference, two attendees posed related but powerful questions to me. The first was “What advanced topics … Read more
Avoid the 3 Biggest Employer Branding Pitfalls
As major brands like Goldman Sachs and Zynga have stumbled into PR crises, I thought it might be useful to help your company avoid the most common employer … Read more
The New ROI for Social Media Recruiting
Jody Ordioni wrote a prescient view about the ROI of social recruiting which posted Monday morning. Monday night I discovered first hand just how … Read more
8 Tips for Creating Stellar Employer Branding Videos
Employer branding videos are beginning to pop up with greater regularity on corporate websites as companies strive to attract top talent. But what … Read more
Avoid the Yugo Trap and Identify Your Culture
Remember the Yugo? Yugos were cars built in the old Yugoslavia, in the 1980s. They were sold solely based on their low price. More than 100,000 cars were … Read more
Multimedia’s Place in Recruiting
Many search engine marketing experts today agree that videos and images drive more traffic in search engines than simple text-related results. In fact, a … Read more
Social Recruiting: Marketing’s Secret Weapon
It’s not often talked about, but your company has a secret weapon when it comes to social media marketing: you. HR, though not traditionally considered a … Read more
We and Rackspace Help You Slide Into the Weekend
You want to talk office culture? Having fun at work? Go ahead and try to sell that system admin you’re courting with the foosball game in the … Read more
5 Ways to Get the Most From Your EVP
Like many large-scale organizational initiatives, employer branding was quickly placed on the back burner when the recession hit. This was unfortunate, … Read more
You Need to Start Responding
In a recent study, only 14% of customer tweets sent to a brand received a response. That is like not picking up the phone when a customer calls, or worse, … Read more