Does your company have a compelling Origin Story? If you do, are you using it to its fullest advantage or is it more of a best kept secret? If so, you’re … Read more
Stop Throwing Recruiting Under the Bus!
There are thousands of startups in Silicon Valley who all aspire to be the next Google. Unlike Google, they don’t pro-actively invest in the resources to … Read more
Employer Branding: Don’t Get Taken in By the Waffle
Every few years our business lexicon gets invaded by a new cliche. Management speak like “big data” and “social hiring” … vague terms that no one can … Read more
The Top 25 Recruiting Trends, Problems, and Opportunities for 2014, Part 1 of 2
Even if you work in a corporate recruiting function with low resources or minimal expectations for change, every recruiter still has a professional … Read more
4 Trends to Watch for in 2014
As 2013 draws to a close, we can’t help but wonder what 2014 is going to bring. The world of employer branding has been rapidly growing and evolving … Read more
Employer Branding: Recruiters Help You Tell the Right Story
Right now, the biggest trend in recruiting is employer branding, crafting the promise your company makes to its employees. And the biggest trend in … Read more
The 4 Components of an Employee Promise
There are four basic components of an employee promise. The job The typical pay-benefits package The culture The brand Each component ties first to running … Read more
A San Diego Consultancy Pulled This Site Together for a Couple Hundred Bucks
Cumming may have only 255 employees, but its new website looks like one built for a company a bit bigger, all for a budget of a couple hundred bucks. … Read more
Don’t Bother With Employment Branding
Let me repeat that: Don’t bother with employment branding. Don’t waste your time or resources uncovering and articulating your brand. At least … don’t … Read more
1 Brand: Build an Employer Brand Fortress by Integrating With Your Corporate Brand
Employer branding has been heating up. According to last year’s LinkedIn report on U.S. 2012 recruiting trends, recruiting leaders are fearful their … Read more