Purpose. It’s what employees and job candidates, particularly the millennial generation, want in their work. And it’s what companies need in … Read more
The Top 100 Employment Brands of the Fortune 500
A new list of the best employment brands among the Fortune 500 contains a lot of familiar names (if you guessed Google, you guessed right), but a few … Read more
What We Learned Looking at Hundreds of Job Ads for Employer Brand Leaders
Over the past seven years I have been fortunate to travel to more than 50 cities in 30 countries to share my employer branding knowledge and experience … Read more
Creating and Marketing an Employment Brand to Attract Talent
We all know that recruiting is about connecting with candidates on multiple levels: practical, emotional, and aspirational. Employment branding and … Read more
Employer Branding Beats Consumer Branding for Young Job-Seekers
Two studies recently came out that provide interesting perspectives on how a brand is viewed by the general public and by young workers looking to start … Read more
Closing the Engagement Gap
Employees can be a very big recruiting resource A recent report by PR firm Weber Shandwick — Employees Rising: Seizing the Opportunity in Employee … Read more
Just Say “No” to Forgettable Employee Testimonial Videos
If you search “employee testimonials” on YouTube, you will notice a theme after watching a handful of them. They look and sound alike. They all say … Read more
Company Culture: Your New Secret Recruiting Weapon
Recruiting is an arms war, with rapidly advancing technology and complexity. At stake is the future of your company. Social media has changed the game, … Read more
Recruitment is Marketing: 3 Changes You Need to Make
Once upon a time we sold products much as we “sell” jobs and organizations today. At the turn of the 20th century, merchants waited for a potential buyer … Read more
Not-too-expensive Employer Branding
co-authored with Michael Pelts, RightJoin What do folks think about your company? Every organization has a public image as an employer (and if you don’t, … Read more