As we go farther into the 2015, many companies I do business with are ramping up hiring. Whether it’s to replace people who are not performing, or to add … Read more
It Pays for a Company to Have a Good Reputation
What’s the cost of a poor corporate reputation? Quite a bit, at least in terms of talent acquisition. Companies like Toyota Motor Co. and energy … Read more
The Power Has Shifted to the Candidate, So Current Recruiting Practices Will Stop Working
Areas where recruiting must change during 2015 If you are frustrated because your recruiting approaches are no longer producing great results, you will be … Read more
Content Marketing Predictions for Talent Acquisition in 2015
“2015 is the year content subsumes marketing and brands realize that content is the atomic particle of every aspect of marketing.” — Shane Snow, … Read more
Employers Say Employer Branding Is Working
Most companies say their employer branding is successful, and 9 out of 10 small companies feel that way. That’s according to a new survey of 100 … Read more
Do Companies Make the Most of Their Employer Brands?
Branding goes beyond messaging and includes a company’s products and services as well. The same goes for employer branding. Can Yelp employees rate their … Read more
The Intersection of HR & Marketing: Employee Advocacy
Although it may not seem like it at first blush, HR is no stranger to marketing. At its core, that’s what recruiting is: marketing and direct sales. Those … Read more
Out in the Real World, a Lot of Jobs Just Aren’t That Amazing
It’s difficult to attend an HR and recruiting centered conference and not find yourself sitting among a choir while one of our industry’s messiahs preaches … Read more
How This New Zealand Technology Company Has Been Able to Double Headcount Each Year
EROAD is an Auckland, New Zealand-based startup that was established to modernize road user charges in New Zealand. In 2007 the business began to … Read more
Recruiting in the Purpose Economy
Purpose. It’s what employees and job candidates, particularly the millennial generation, want in their work. And it’s what companies need in … Read more