(SAP was this year’s ERE Recruiting Excellence winner for the best employer brand and most strategic use of technology) The “best” talent is getting … Read more
Employers Need to Become Career Newsrooms
Factset, Sodexo, Amtrak. These companies all have one thing in common when it comes to marketing themselves to job seekers. They all create large amounts … Read more
Don’t Be a Talent Brand Soloist. Be the Chorus Master
Your company’s talent brand ?most? influences whether candidates accept or decline your job offers, according to our ?Talent Trends 2014 ?survey of more … Read more
Use Company Culture to Hire Top Talent and Engage Your Team
Hiring for cultural fit is one of the main mantras within recruitment nowadays. Recruiters are encouraged to look beyond skills and past the job … Read more
These Companies Show You Can Still Do Employer Branding Through Blogging
Blogs may not be the hottest new tool, but don’t rule them out as part of your organization’s employer branding and talent acquisition efforts. … Read more
You Have 1 of These 4 Brands
Software is everywhere. It is, as Marc Andreessen pointed out, “eating the world.” What began with the communication and entertainment industries has … Read more
The Employer Brand Misalignment
It’s a no-brainer that businesses rise or fall on the strength of the talent they attract to key leadership positions. What’s surprising is how … Read more
How to Tell if Your Employer Brand and Talent Brand Are One and the Same
Up until now, employer branding referred to a company’s positioning and messaging as the employer of choice to a desired audience. Social media, however, … Read more
15 Employer Branding Best Practices You Need to Know
I was fortunate to share many wonderful moments with friends and partners during my 2014 Employer Brand Global Tour, which took me to London, New York, … Read more
As Tech Unemployment Drops, Demand for Billboards Soars
With a 2.5 percent unemployment rate, and demand so far outstripping supply that some firms are offering hiring bonuses to interns, Silicon Valley’s … Read more