What do you do while waiting for your weekly conference call to begin? We do some real work, or we email or text as the hold music plays on, subtly … Read more
Recruiting Content: The First 10 Pages
Starting a recruiting content strategy is a daunting proposal. You may know that you need to tell more stories to attract prospects and validate their … Read more
ADP Aiming Brand Campaign at Both Potential Customers and Candidates
You may know that ADP’s been around since forever (1949), that it has been in a much-talked-about rivalry with Zenefits, and that it’s handling … Read more
The State of Employer Branding Today — and Tomorrow
Several employer branding reports have come out in the last few months, including surveys from Futurestep, Universum, BLR, and my agency Brandemix. … Read more
How Many Job Seekers to Make a Hire?
536. That’s the number of people it takes to get from the top of the funnel to a hire. After 10 million applications from 50 million job seeking … Read more
Amazon’s March Travels Lead to New Set of Career Videos
Amazon’s operations and customer-service recruiting team is launching a set of career videos aimed at portraying the challenges and opportunities of … Read more
3 Secret Ingredients for Employer Brand Success
Universum has announced the World’s Most Attractive Employers list, and if your company is not on that list, you need to start making the changes … Read more
The Most Buzzed-about Social Recruiting Posts of the Week
More than 90 percent of organizations now recruit with social media. I’ve looked at the most recent data to find the most popular and effective … Read more
If You Really Want to Improve Your Employer Brand, Do These Things to Be a Better Leader
Several years ago as I was cutting my teeth as a new account executive straight out of the military, I found myself a bit frustrated with my job and … Read more
Signs That It’s Time to Get Your Brand on Snapchat
When I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t … Read more