Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more
What Employer Branding Is — and What It Isn’t
Some people still aren’t clear on what exactly employer branding is. Here are the basics to get you started. Employer Branding Is More Than a Tagline … Read more
Jobs Don’t Have to Be Just Another Commodity
Here’s a fact about the jobs at your company that you may not like: they’re a commodity. You might think that what you have to offer is unique and the … Read more
5 Ways to Use Periscope to Attract Talent by @susan_vitale
An astounding 10 million people have created Periscope accounts since the app was born in late March, and almost two million people actively use it every … Read more
Another Key for HR: Partnering with Marketing to Build a Better Employer Brand
Recruiting top-tier talent is crucial for any organization wanting to achieve and sustain success, and hiring the right people is essential to building a … Read more
Recruiting’s Magic Bullet
Every recruiter, regardless of business, industry, or company size, is being asked the same thing by hiring managers: Find me more and better talent. … Read more
MasterCard Rolling Out Branding Campaign to Employees, Then Candidates
A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the … Read more
Your Employer Brand Happens With or Without You
The ease of access to a vast amount of information is dramatically changing the talent market — it’s a “talent-sumer” world. Today’s candidates do … Read more
Gullible Millennials Will Trust Whatever You Tell Them About Your Organization
I’m a huge fan of Malcolm Gladwell, and he recently said some things to say at a data analytics conference in Seattle. Gladwell had a number of points, but … Read more
LinkedIn’s Recruiting Secret
Over the last five years, LinkedIn has grown from 78 million to more than 400 million members, a five times increase. Alongside this rapid growth in … Read more