Add a new name to that list of locales — I’m talking about Minneapolis, Nashville, Austin, Detroit, even the Yukon, to name just a sampling … Read more
We Keep Talking About ‘Purpose’ at Work But Perhaps We’re Being Dishonest
It’s only Wednesday, and already I’ve had no less than 12 conversations this week discussing the importance of identifying candidates who “connect to … Read more
The 2nd Biggest Mistake in Employer Branding — Failing to Measure Employer Brand Strength
In a related article published last week on ERE.net, entitled “The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts of … Read more
Hiring Wisdom: Are You Paying a Penalty For Your Employer Brand?
If your organization doesn’t have a well-known, positive “employer brand” (if it is not known as a great place to work) you undoubtedly are paying a … Read more
The Biggest Mistake In Employer Branding — Failing to Measure the Business Impacts of Employer Branding
In my experience, the current state of employer branding is dismal. I have been developing employer branding solutions since before the advent of … Read more
Measuring Your Employer Brand: What to Track
Your employer brand is what people say about working for your company when the boss is not in the room. Notice that I didn’t just say employees? That’s … Read more
Startup Spotlight: Monitor Online Company Reviews With @Ratedly
This week, the Startup Spotlight shines on Joel Cheesman, Founder of Ratedly. What is your background? I’ve been in the online recruiting space for 20 … Read more
4 Tips to Help You Hire Top-performing Sales Talent
Want to hire the next “Michael Jordan” of sales? First, get real about your ideal target candidate profile. I’ve noticed over the last 20-plus years … Read more
Selling Your Employer Brand: The Power You Find in Stories and Sound Bites
Does your organization have a set of stories and sound bites that your recruiters and hiring managers share with potential candidates, stories that say: … Read more
Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more