You will no longer identify yourself as, “Oh, I work in human resources.” You are now a human capital strategist. When someone asks what you do, that will … Read more
How to Use Content Marketing to Attract Passive Talent
Editor’s note: The following article originally appeared on Content Marketing Institute website. It was written specifically to assist marketers in … Read more
You Can’t Calculate Employer Branding’s ROI if You Omit Its Negative Impacts
Understanding the Top 10 Problems Associated With Having a Strong Employer Brand There are only two long-term strategic recruiting approaches: employer … Read more
HR Roundtable: What Is An HR Brand?
When the HR Roundtable (of Cincinnati) convened in June, you could sense the excitement as the room began to fill. The attendees gathered to discuss a … Read more
In the World of Brand Ambassadors, These 3 Things Motivate Them the Most
Brand ambassadors are vital to representing your company in an accurate, favorable way. Not only can they improve your consumer brand, but they can also … Read more
Onboarding: Engage, Retain, Succeed
The first few weeks on the job are critical for new-hire retention. It is in these crucial few weeks that a new employee is assessing whether they have … Read more
Try This 5-10-minute Experiment if You Are a Real Recruiting Human Being
A great analogy for candidates (both active and passive) these days is a tourist wandering into a foreign food and goods marketplace. What first starts out … Read more
VMware Turns Things ‘Upside Down’ With Brand, Website
I was in the middle of looking at new career sites from the American Cancer Society and Sonos when I heard about yet another: VMware. Its launch was … Read more
Brand Building Tactics For Tight Budgets
As competition for top talent continues to tighten in 2016, nearly every industry has found itself in a candidate’s market. The days of cherry picking are … Read more
Work is Work, So Stop With the Fiction
There’s no greater disservice to employees than trying to sell them a piece of fiction about the nature of their relationship with their employer. … Read more