There’s an un-level playing field in the war for talent today, as employers face a rising competitor: flexible work arrangements offered via the gig … Read more
3 Ways to Get Your Employer Brand Strategy Off the Ground
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy … Read more
Social Media Can Make the Candidate Experience Great
How do you define “candidate experience?” HR influencers who have discussed the candidate experience share similar views. In a 2013 blog post … Read more
Generation Z Is Coming. Will You Be Ready?
Recently at the SHRM conference, I had the pleasure of meeting Heather Bussing’s son, Holden. As we all laughed and joked with this young man, we mentioned … Read more
It’s Time For HR to Start Marketing Itself
When most of us think of marketing, we think of promoting a business: brand creation, strategic positioning, social media, advertising, pricing, etc. … Read more
Note This Trend — TV Ads for Building Your Image as a Technology-Driven Firm
Technology has grown in importance to the point where every firm has no choice but to become a technology-driven firm. Yes, technology hardware and … Read more
LinkedIn Is Your Billboard and Your Industry Window
“Linked In is my favorite site right now… It’s an incredible push to my business….the best professional articles too…” I saw this note on … Read more
In a Candidate-Driven Market, Candidate Experience Matters
The monthly unemployment rate has been trending down for years and is now at a 16 year low. This trend is especially good for jobseekers, even as it makes … Read more
Embrace It. Talent Branding the White House Way
Think you’re recruiting job is tough? You’re not alone. The HuffPost and NewsMax have cited a sharp decline in filling key positions within the Department … Read more
Connecting the Tactical to the Strategy in Talent Attraction
While there are lots of posts around how to tactically implement your recruiting strategies, there seems to be less of a focus on really strategically … Read more