Picture a hiring manager who has come to you complaining about applicant quality for the open positions on her team. She believes that her team … Read more
Is Your Unlimited PTO For Real?
I’m part of the 2 percent. I work for the tiny fraction of U.S. companies that offer unlimited paid time off (PTO). That’s right, I get to watch The Price … Read more
Recognition Can Help You Win (and Keep Winning) the Talent War
The battle for talent is as fierce as it has been in nearly a decade, prompting business leaders to reexamine people strategies and practices in order to … Read more
What Will You Do When One of Your Employees Is Outed Online For Their Activism?
It should be no secret to anyone that political activity and tensions are currently high in the US. And by now, everyone in HR has heard about the Top Dog … Read more
Your Career Site Is Simply the Paper (or Kindle) to Your Employer Brand Story
Redoing your career site does not mean you have an employer brand strategy. I’ve even heard some of my follow HR peeps wonder why their career site … Read more
Why Do Your Employees Work For You?
Just as the customer has expectations around a firm’s brand, so does an employee. While the Customer Value Proposition defines the value of a firm’s … Read more
If You’re Not Using Social Media to Build Your Gen Z Brand, You’re Missing Out
The proliferation of internet capable devices, global internet access and social media has been creating a virtual space that is still relatively untapped … Read more
How to Sell the Need For Employer Branding
You already know employer branding is a must in today’s competitive market for top talent, but if you’re struggling to get your executive team on board … Read more
Better Late Than Never: LinkedIn Will Soon Let You Upload Videos, Reveal Some Viewer Data
It’s about five years overdue, but news is spreading that LinkedIn’s 500 million users will soon be able to upload a video and share it. Yes, … Read more
Why HR and Marketing = A Killer Employer Brand
There’s an un-level playing field in the war for talent today, as employers face a rising competitor: flexible work arrangements offered via the gig … Read more