Your personal brand is your secret weapon in talent acquisition—build trust, attract top candidates, and become a strategic advisor by embracing … Read more
Why aren’t you promoting your jobs on TV?
AI Tools can find passive candidates. Advertising will attract the ones you can't find. Read more
Consistent Branding: An Instrumental Addition to Your Sourcing Strategy
As a sourcer, you are an influencer for your company. Each interaction that a person has with your company contributes to the perception they have of your … Read more
The HR Essay: Recruitment advertising – Bridging the gap to modern marketing strategies
TLNT's launched a new series: The HR Essay. Here we invite the best HR brains to do a deep-dive into an HR topic. Today, how can recruitment advertising … Read more
The Use of Empathy Maps for Talent Attraction
A technique to understand the wants, needs, and motivations of candidates. Read more
Using AI to Elevate Employer Branding
In less than one minute, ChatGPT can help identify strengths and weaknesses in your job posts. Read more
A Hotel Giant Reshapes Its Employer Brand at (Almost) No Cost
Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more
Bridging the Trust Deficit in Recruiting
The most successful recruiters and companies must be adept at talking about more than just open jobs. Read more
Is your recruitment strategy costing you talent?
Over the last few years, HR journalists have coined the terms “The Great Resignation,” “The Great Reshuffle,” and, most recently “The Great Breakup.” … Read more
A Selling Point Missing From Recruiting Pitches
Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more