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Personal Brand as Profit Center: A Talent Leader’s Guide to Irreplaceable Success

Janessa MondestinNovember 19, 2024November 19, 2024

Your personal brand is your secret weapon in talent acquisition—build trust, attract top candidates, and become a strategic advisor by embracing … Read more

Why aren’t you promoting your jobs on TV?

Jim StroudMay 28, 2024May 28, 2024

AI Tools can find passive candidates. Advertising will attract the ones you can't find.  Read more

Consistent Branding: An Instrumental Addition to Your Sourcing Strategy

Katie McBainFebruary 21, 2024February 8, 2024

As a sourcer, you are an influencer for your company. Each interaction that a person has with your company contributes to the perception they have of your … Read more

The HR Essay: Recruitment advertising – Bridging the gap to modern marketing strategies

Neil CostaFebruary 13, 2024January 15, 2024

TLNT's launched a new series: The HR Essay. Here we invite the best HR brains to do a deep-dive into an HR topic. Today, how can recruitment advertising … Read more

The Use of Empathy Maps for Talent Attraction

Craig FisherOctober 25, 2023October 20, 2023

A technique to understand the wants, needs, and motivations of candidates. Read more

Using AI to Elevate Employer Branding

Mark MurphyJuly 25, 2023July 24, 2023

In less than one minute, ChatGPT can help identify strengths and weaknesses in your job posts. Read more

A Hotel Giant Reshapes Its Employer Brand at (Almost) No Cost

Shaunda ZilichApril 13, 2023

Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more

Bridging the Trust Deficit in Recruiting

Kevin GrossmanApril 5, 2023

The most successful recruiters and companies must be adept at talking about more than just open jobs. Read more

Is your recruitment strategy costing you talent?

Nichole MendezMarch 13, 2023

Over the last few years, HR journalists have coined the terms “The Great Resignation,” “The Great Reshuffle,” and, most recently “The Great Breakup.” … Read more

A Selling Point Missing From Recruiting Pitches

Mark MurphyFebruary 20, 2023

Pretend to be a candidate and take a look at your company’s career site or job ads. What are the top selling points that you’re pitching to candidates? I … Read more

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