Editor’s note: Jennifer Brigham’s article was the 5th most popular article on The Fordyce Letter in 2011. It originally ran in January. The … Read more
Do You Really Know What Your Customers Buy? Part 2: Sales Styles That Work the Best
Last week, we discussed Understanding What Your Customers Want. If you are going to sell anything to another human being, you have to understand something … Read more
Recruiter Exclusivity: It Makes Dollars and “Sense”
Many companies operate under the notion that spreading out the hiring and recruiting workload among several staffing companies is to their advantage and … Read more
Are You a Headhunter or an Entrepreneur? Why Not Both?
When my husband convinced me to close my recruiting business, I had no idea what might be in store for me. After all, I had been in the recruiting industry … Read more
The Art of Marketing and Business Development, Part 3 (of 3)
The Scripts That Work — 6-10 Welcome to the last installment of The Art of Marketing and Business Development series. Last week, we discussed the … Read more
The Art of Marketing and Business Development, Part 2 (of 3)
The Scripts That Work — 1-5 Earlier this week, I shared with you three key principles to establishing a strong marketing foundation. Of course, it … Read more
The Art of Marketing and Business Development, Part 1 (of 3)
The Three Critical Business Development Principles Finding the perfect candidate for an open search assignment is an exciting moment in any recruiter’s day … Read more
Your Business Development Team — Wise Investment or Money Pit?
The sales team is the primary revenue source for most businesses. However, this revenue is not without significant cost. If not carefully managed, this … Read more
“The Phone Rang…” How To Acquire the Right Attitude
I caught myself staring out the window at the front pasture so icy and desolate in the late winter afternoon. It had been cold lately…unseasonably cold for … Read more
“The Phone Rang…” Recruiting the Candidate
This time the phone rang after hours. Lucky for me I was working late and answered the call. It was from one of my favorite students. She was having … Read more