Ever see the movie Glengary Glen Ross? You remember — “Coffee is for closers!” If you can stomach the abundant profanity, it’s actually an interesting … Read more
Two Tactics To Train Telehirers To Hire You
Listening isn’t a natural response. It’s particularly unnatural for the people you need to have listen most — hiring authorities. You … Read more
Turn Resume Writers Into Lead Gen Partners
Why spend your valuable time talking to a low-quality lead? What is a low-quality lead? In general, it is someone who isn’t competent and does not … Read more
Is Your Digital Strategy a Source of Pleasure or Pain?
Social media has created new and exciting ways for companies to interact with job seekers, but sometimes progress brings pain. With so many conduits for … Read more
The New Rule of Agency Selling: ABL
Now what’s it going to take to put you in that new car today? Surely that goofy phrase wins the award for cheesiest sales pitch of all time. You’ve … Read more
Your Agency Marketing Could Take A Lesson From Our Founding Fathers
Today is Independence Day. It marks the 239th anniversary of the signing of the Declaration of Independence. All Americans should pause at some point to … Read more
To Gate or Not to Gate. Do Both and Grow Your Leads
If you’ve ever had to enter your email to download a whitepaper or been confronted with an email form when you clicked a “Next” page to continue an … Read more
How To Use Facebook To Increase Your Leads
Are you making the most of your Facebook corporate presence? Are you looking for new ways to generate leads? If you answered “yes” to either of those … Read more