When Dr. John Sullivan said last week that employers have lost control of their brand, he likely wasn’t thinking of Sidewiki. Why should he? When the … Read more
Leverage Your Own Social Network
Social networks are so hyped right now among recruiters that it is hard to separate their real value and purpose from often overblown marketing promises. … Read more
Revelation – Your Employer Brand Is No Longer Owned by Your Firm
For more than a decade, I have worked tirelessly to maintain my status as a recognized global expert on employer branding. I have advised numerous firms; … Read more
Twitter This: Email Is Still The Killer App
How are you communicating with prospects? If you’re still using email, The Wall Street Journal says you are so last year. The 1,800 word article … Read more
Carol Miaskoff, Revisited
U.S. EEOC Assistant Legal Counsel Carol Miaskoff brought up a few points in her Florida presentation (see video, below) that raised questions among ERE … Read more
Call or Email or Use Social Media?
Many aspects of a recruiter’s job remain the same as in the past, before the arrival of social media. We all review resumes, assess the matches, interview … Read more
TalentSeekr: A Smart Way (That Gets Even Smarter) To Find Talent
Entice Labs, the Provo, Utah, company that set out to create a better recruitment marketing system, is suddenly getting industry buzz. Earlier this year, … Read more
Quiet and Effective: Value in HR Technology
The hot stuff in HR technology these days is all to do with social networking. Recruiters are flocking to social media with the energy of a bull let loose … Read more
If a Recruiter Tweets in the Forest …
… and nobody follows him, then was it written? Any discussion around Twitter raises a lot of questions from the sublime to ridiculous. And so it … Read more
Sourcing Insights: No More ‘Apply or Goodbye’
“Apply or Goodbye” is a great metaphor for a transactional recruiting process. Sadly, “apply or goodbye” seems to be the end result with most recruiting … Read more