Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
The One Brand That Matters More Than Your Company’s
Job-seekers do not engage with companies. They do engage with people — with you. Simply put: Your personal brand as a recruiter can have a far greater … Read more
When Employer Branding Is One Big Waste of Time
Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the … Read more
Forbes’ Best Large Employers List Reveals a Notable Dichotomy
“It’s that time of the year again when Forbes magazine publishes its rankings of America’s best large and small employers. Often, the results can be … Read more
Employer Branding Can’t Fix a Poor Candidate Experience
It seemed like there was a reorg and a rebrand every six months. This was my experience back in the late 1990s when I managed marketing product and … Read more
Rethinking TA on Global Talent Acquisition Day
Happy Global Talent Acquisition Day! Today is a time when we traditionally focus on celebrating the skills of TA professionals. This year, as in past ones, … Read more
Best Practices Are for Suckers
When I say something is a “best practice,” what do you think I mean? Taken on its face, the term suggests a set of tasks and rules that lead to an optimal … Read more
The Problem With Emphasizing Employer Branding in Job Posts
Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his … Read more
A CEO Discusses Mission-Based Recruiting
In Episode 39 of Best Hire Ever, Kris Dunn talks with Cameron Corder, CEO of the Cleveland County YMCA (NC) on the art of recruiting great talent for a … Read more
Employer Branding in a Hybrid Working World
As we settle into new business rhythms and modalities, much has been made around the “future of work” in a post-COVID world. Will physical offices die … Read more