Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more
‘What I Learned Examining 1,000 Employer Brand Posts’
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
Will a Hyper-Focus on Retention Backfire?
With talent shortages at a 16-year high and economic uncertainty looming ahead, employers are laser-focused on retaining key talent. But companies also … Read more
Using Employee Engagement Surveys to Drive Recruiting
What’s the most appealing aspect of working at your company? Is it the hip cafeteria? Is it your brand recognition in the industry? Is it your position as … Read more
The Falsehoods We Tell About Employer Branding
Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has … Read more
‘Just Give Us the Basics’: Recruiters Reveal Their Expectations of Employer Branding
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more
The Fallacy of Job Posts That Yield a High Quantity of Applicants
The Wall Street Journal recently reported on a study of the top phrases in job postings that turn off job seekers, including “must handle stress well,” … Read more
Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might … Read more
Elevating Employee Advocacy to Attract Candidates
According to the latest employment report from the U.S. Department of Labor, the U.S. posted widespread job growth in July, with employers adding 528,000 … Read more
16 Practical Tips to Start or Enhance an Employee Ambassador Program
Recently, ERE hosted a “Fireside Chat with Leading Brand Ambassadors” webinar with panelists Rachel Kennedy, Mike Ambassador Bruny, and Kelby Tansey. The … Read more