How to transform legalese into employer branding. Read more
Going Beyond Abstract Company Values
For core values to be meaningful, you've got to show them in action. Read more
A Hotel Giant Reshapes Its Employer Brand at (Almost) No Cost
Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more
Bridging the Trust Deficit in Recruiting
The most successful recruiters and companies must be adept at talking about more than just open jobs. Read more
New Research Reveals Candidate Expectations During Pre-Application Stage
Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more
‘What I Learned Examining 1,000 Employer Brand Posts’
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
Will a Hyper-Focus on Retention Backfire?
With talent shortages at a 16-year high and economic uncertainty looming ahead, employers are laser-focused on retaining key talent. But companies also … Read more
Using Employee Engagement Surveys to Drive Recruiting
What’s the most appealing aspect of working at your company? Is it the hip cafeteria? Is it your brand recognition in the industry? Is it your position as … Read more
The Falsehoods We Tell About Employer Branding
Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has … Read more
‘Just Give Us the Basics’: Recruiters Reveal Their Expectations of Employer Branding
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more