A positive employment brand can help attract top candidates, making recruiting for your top positions easier. But, candidates don’t come to us in a vacuum. … Read more
Do You Work At a Dinosaur Recruiting Function? A Quick Assessment Checklist
I read an excellent think piece the other day by Kaela Wax. On her blog she stated that as an outsider, after closely studying the recruiting industry, she … Read more
Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more
Jobs Don’t Have to Be Just Another Commodity
Here’s a fact about the jobs at your company that you may not like: they’re a commodity. You might think that what you have to offer is unique and the … Read more
MasterCard Rolling Out Branding Campaign to Employees, Then Candidates
A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the … Read more
Build Your Brand Through Content Marketing
You have a presentation in one hour and you need more material. Your natural inclination is to “Google” it. Bingo — you run across a well-prepared … Read more
Your Culture Is Your Brand. Is Yours the Right One?
Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of … Read more
Branding: The Way to Get the Best Talent to Take Notice
The race for talent continues unabated. There’s a trend that’s shaping up to be the key to attracting talented performers from your rivals – branding. … Read more
Are You Ready to Become A Staffing Firm of Choice?
Contract staffing is on a roll and does not appear to be slowing down anytime soon. In December, it hit an all-time high with almost 3 million jobs. Some … Read more
3 Traits to Look For When Hiring Recruiters
The most common traits I hear discussed when talking about what makes a good recruiter tend to sound the same: personable, friendly, people-person, good … Read more