A variation of the very-well-known “Priceless” theme permeating MasterCard’s consumer commercials will be finding its way into the … Read more
Build Your Brand Through Content Marketing
You have a presentation in one hour and you need more material. Your natural inclination is to “Google” it. Bingo — you run across a well-prepared … Read more
Your Culture Is Your Brand. Is Yours the Right One?
Even though so much has been written about brand building and the connection between a brand and business success, there’s one important aspect of … Read more
Branding: The Way to Get the Best Talent to Take Notice
The race for talent continues unabated. There’s a trend that’s shaping up to be the key to attracting talented performers from your rivals – branding. … Read more
Are You Ready to Become A Staffing Firm of Choice?
Contract staffing is on a roll and does not appear to be slowing down anytime soon. In December, it hit an all-time high with almost 3 million jobs. Some … Read more
3 Traits to Look For When Hiring Recruiters
The most common traits I hear discussed when talking about what makes a good recruiter tend to sound the same: personable, friendly, people-person, good … Read more
Social Media is Not Doing What Too Many Recruiters Are Doing
Several months ago I tuned into a Twitter conversation coming out of a conference Greg Savage held, the general gist being the importance for recruiters in … Read more
Help Your Client (and Yourself) Attract Candidates With Brand Ambassadors
As an external recruiter, you probably do a lot to communicate the needs of your client to potential job seekers. However, are you missing a key element … Read more
Forrester Report: ‘Facebook Is Failing Marketers’
Described as “damning,” “scathing,” and “brutal,” a Forrester report says Facebook is all but useless as a marketing … Read more
Help For Those Candidates You’ll Never Place
Dear Barb: Recently, I’ve been paying attention to how much time my recruiters are spending on candidates we will never place. It’s incredible how many … Read more