A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more

A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more
Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more
Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more
If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more
In Faux Employer Branding vs. Magnetic Employer Branding, I explored where many — if not most employers go wrong when they engage in what they think … Read more
Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more