The number of people involved in approving your employer brand: Is it one? Three? 27? As a general rule, the more minds, opinions, and pseudo-machinations … Read more
3 Ways to Get Your Employer Brand Strategy Off the Ground
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy … Read more
How an ‘Out of Office’ Can Amplify Your Talent Brand
Getting an out-of-office reply can be frustrating. Ugh — you have to wait for someone to return or send another email to their “next in line.” Since … Read more
The State of Recruitment: Operating with Integrity
Frequent corporate missteps have hit the headlines recently in the traditional press, not to mention social media channels where numerous cringe-worthy … Read more
Spring Cleaning Your Employer Brand
Spring has sprung. There are flowers in the air, a new crop of graduates preparing to enter the workforce, and spring cleaning everywhere. At home and at … Read more
Let’s Get Serious: Culture Fit Matters
There’s a new trend afoot among the “thought leaders” bubbling up: culture fit doesn’t matter, it’s all about values. Focus … Read more
Recruiting, Employment Branding, and Everyone You Know
A positive employment brand can help attract top candidates, making recruiting for your top positions easier. But, candidates don’t come to us in a vacuum. … Read more
Do You Work At a Dinosaur Recruiting Function? A Quick Assessment Checklist
I read an excellent think piece the other day by Kaela Wax. On her blog she stated that as an outsider, after closely studying the recruiting industry, she … Read more
Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts
Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another … Read more
Jobs Don’t Have to Be Just Another Commodity
Here’s a fact about the jobs at your company that you may not like: they’re a commodity. You might think that what you have to offer is unique and the … Read more