Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more
Making Connections: Where the Candidate Experience and Employee Evangelism Intersect
Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more
How to Develop a ‘Glocal’ Employee Value Proposition
In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more
Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 2 of 2)
Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more
Help Employees Embrace the Role of Employer-brand Advocate
“Employees’ social posts generate eight times more engagement than posts from their employer,” reports Dr. Christine Bailey of Cisco. Let that soak in for … Read more
HR Tech Vendors Enjoy Spotlight in Comparably’s Latest ‘Best Places to Work’ Lists
Why should Glassdoor have all the fun? Santa Monica, California-based Comparably, a relatively new player in the anonymous employee review space, has … Read more
A Story Inventory Will Allow You to WOW Top Candidates
How Stories Will Dramatically Improve Your Recruiting Results If you want to improve your recruiting results dramatically, one of the smartest things that … Read more
Surprise! Glassdoor Sold for More than a Billion
Glassdoor’s plans for an IPO have long been one of talent-acquisition’s worst-kept secrets; 2018 was perhaps finally going to be the year, and … Read more
The Number of People Who Should Be Involved in Approving Your Employer Brand
The number of people involved in approving your employer brand: Is it one? Three? 27? As a general rule, the more minds, opinions, and pseudo-machinations … Read more
3 Ways to Get Your Employer Brand Strategy Off the Ground
Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy … Read more