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Has COVID-19 Made Recruiting Less Important?

vadimApril 27, 2020

A few short months ago, we touted record-low unemployment rates, soaring jobs numbers, and a booming U.S. economy. Open positions far outnumbered qualified … Read more

4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic

James EllisApril 20, 2020

Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see … Read more

The Good, the Bad, and the Ugly of Employer Branding During a Pandemic

Bryan AdamsApril 13, 2020

Since the coronavirus pandemic began, company after company has sent out mass emails about their response to the virus with assurances that they are taking … Read more

Are You Defining Your Employer Value Proposition in All the Wrong Ways?

Martin PreddFebruary 18, 2020

If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more

Best of ERE: Elevating Your Employer Brand

Vadim LibermanDecember 31, 2019

Your reputation is everything. It’s a cliché because it’s true. To attract the candidates you want, you first must build the brand you want. … Read more

How to Make Your Employer Brand More Interesting, Credible, and Memorable

David LeeAugust 7, 2019

In Faux Employer Branding vs. Magnetic Employer Branding, I explored where many — if not most  employers go wrong when they engage in what they think … Read more

Faux Employer Branding vs. Magnetic Employer Branding

David LeeJuly 25, 2019

Are you engaged in faux employer branding or magnetic employer branding? When employers do the following without doing what is described in the rest of … Read more

Making Connections: Where the Candidate Experience and Employee Evangelism Intersect

Paul WolfeJune 27, 2019

Developing a truly effective candidate experience is an iterative process, but what’s constant are the connections created, fostered, and grown … Read more

How to Develop a ‘Glocal’ Employee Value Proposition

Ted MeulenkampJune 24, 2019

In 2010 I got a call from an internal headhunter about a potential job at Roche. “Head of Employer Branding.” “What???” I had been in recruitment for … Read more

Walking Employees Downstream Improves Retention, Productivity, Recruiting, and Engagement (Part 2 of 2)

Dr. John SullivanMarch 25, 2019

Implementing a walk-them-downstream retention and recruiting approach Part II of this two-part series focuses on implementing a “walking employees … Read more

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