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Selling Your Employer Brand: The Power You Find in Stories and Sound Bites

David LeeFebruary 17, 2016

Does your organization have a set of stories and sound bites that your recruiters and hiring managers share with potential candidates, stories that say: … Read more

Another Key for HR: Partnering with Marketing to Build a Better Employer Brand

Michelle M. SmithJanuary 8, 2016

Recruiting top-tier talent is crucial for any organization wanting to achieve and sustain success, and hiring the right people is essential to building a … Read more

Gullible Millennials Will Trust Whatever You Tell Them About Your Organization

Tim SackettNovember 17, 2015

I’m a huge fan of Malcolm Gladwell, and he recently said some things to say at a data analytics conference in Seattle. Gladwell had a number of points, but … Read more

How to Use @ClammrApp to Share Jobs and Brand Your Company

Jeremy Roberts, SPHRJuly 14, 2015

As sourcers and recruiters, we’re typically expected to market the positions we are working on. For that reason, it’s smart to stay on top of … Read more

Corporate Power: It Has Shifted to Your Customers AND Employees

Ron ThomasMay 26, 2015

“We challenge you to find a consumer mobile offer available in the UAE that is better than the offers you can get with Etisalat,” read the company’s … Read more

Did Tom Brady Lie? He Really Just Did What Great Leaders Do

Tim SackettMay 18, 2015

You know what none of the great leadership speakers, gurus, TEDx speakers, etc., will tell you about leadership? Sometimes in leadership, even the best, … Read more

Here’s Why Employees Are Your Best Brand Ambassadors

Michelle M. SmithMay 7, 2015

Successful corporate branding is all about “promise makers” and “promise keepers.” Your brand represents how people perceive your … Read more

Sometimes, the Very Best Places to Work Aren’t Really Places at All

Tracy LloydApril 27, 2015

There’s a new trend in Silicon Valley. Famous tech brands are building enormous headquarters designed by famous architects. They’re using the greenest, … Read more

Controlling Employer Branding: It May Lead to an HR-CEO Showdown

China GormanMarch 11, 2015

In a recent report by Universum, a tactical view of how organizations are attracting talent and combating problems is given with some fresh insight. The … Read more

How to Build a Better Employer Brand (Like Top Employers Do)

Robyn MelhuishMarch 10, 2015

The job market is changing, and job seekers are taking advantage of an improving market. According to a Jobvite survey conducted in November 2014, job … Read more

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