William Arruda is a personal branding pioneer, motivational speaker, founder of Reach Personal Branding and cofounder of CareerBlast.TV. His latest book, Digital You, is the game-changing guide for showcasing your real, authentic brand in the virtual world. He’s also the bestselling author of the definitive books on executive branding— Ditch. Dare. Do! and Career Distinction—and regularly shares his thoughts on workplace trends and personal and digital branding in his Forbes column. He’s passionate about how personal branding can inspire career-minded professionals to become indispensable, influential and incredibly happy at work—and he teaches his clients (major global brands and 20% of the Fortune 100) to increase their success by infusing personal branding into their cultures. He has the distinct privilege of having delivered more personal branding keynotes to more people, in more countries, than anyone on earth.