Sparsh Ahuja has been in sourcing for the last 2+ years. Currently, Sparsh is a part of Cognilytics talent acquisition and resource management team. He is focused on designing and implementing social media recruitment strategies that best suit Cognilytics business needs and establishes Cognilytics as an "Employer of Choice" in a competitive market. Prior to joining Cognilytics, he was associated with an Executive Search firm. Sparsh is passionate about recruiting and sourcing strategies that leverage social networks (LinkedIn, Twitter, Facebook, YouTube, Blogs, Google+, Twingly), Boolean search and traditional networking. In parallel, Sparsh is actively researching and building knowledge on "Diversity Recruiting."