Richard Mosley, Universum’s Global VP of strategy, is recognized as one of the world’s leading authorities on employer brand management. He brings over 25 years of experience in brand, HR, and recruitment consulting. He co-authored the first book on the subject The Employer Brand (Wiley 2005), followed by Employer Brand Management, Practical Lessons from the World’s Leading Employers (Wiley 2014), and Employer Branding for Dummies (2017). He has led more than 50 employer branding projects over the last 10 years, including EVP development for Bacardi, BP, eBay, Ferrero, GSK, HSBC, JTI, the LEGO Group, Met Life, PepsiCo, Santander, Unilever, and Verizon.