Patty Azzarello

Patty Azzarello is the founder and CEO of Azzarello Group. She's also an executive, best-selling author, speaker and CEO/business advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35, and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk). You can find her at patty@azzarellogroup.com .

A Management Truism: Technology Shouldn’t Torture People

Patty AzzarelloNovember 12, 2010

This is a bit of a diversion from my normal topics, but I know many of my readers are in technology companies, and pretty much all of you are people. And I … Read more

How to Dramatically Increase Your Influence

Patty AzzarelloNovember 10, 2010

Do you have a seat at the table? I am often asked to speak about how to have more influence. Executives often feel like they are getting blocked or ignored … Read more

Good Things Happen When You Lead From Your Values

Patty AzzarelloNovember 3, 2010

I recently had the opportunity to interview Stan Slap, CEO and author of The New York Times best selling book: Bury My Heart in Conference Room B. He … Read more

How to Talk (or Sell) to Executives – and Get Invited Back, Too

Patty AzzarelloOctober 27, 2010

Most companies I work with want to sell higher value deals to higher level executives. The problem is, their sales force doesn’t know how to talk to … Read more

Why Good Strategies Fail: How Much Do Your Employees Really Care?

Patty AzzarelloOctober 20, 2010

There are many reasons that good strategies fail. They range from poor communication, lack of alignment, difficulty with change, underestimating resources … Read more

Are You Implementing Your Strategy, or Just Wasting Time Studying It?

Patty AzzarelloOctober 15, 2010

I was working with a CEO and his executive team on their strategy when we came to an interesting point in the day about their needing a game-changing … Read more

What is Your Career Doing for Your Company?

Patty AzzarelloOctober 5, 2010

By Patty Azzarello One of the things many people overlook is that taking care of your career is actually good for your company. Think about this way: If … Read more

Waiting For Engagement: When to Debate and When to Just Get it Done

Patty AzzarelloSeptember 30, 2010

I have been writing a lot recently about the work I do in helping companies identify and deal with execution risks. One of the biggest issues companies are … Read more

Leading in Tough Times: It’s Good to Be Positive, Because it Always Matters

Patty AzzarelloSeptember 24, 2010

As a leader how do you deal with with negative energy? This has come up a lot lately, so I wanted to talk more about this point I mentioned a while back as … Read more

How to Make Better Hires: Do You Go for Creative Thinking, or Job Skills?

Patty AzzarelloSeptember 20, 2010

OK, so I am stealing a story I read about 15 years ago in an airline magazine (If anyone out there recognizes it and can help me attribute this, please let … Read more