Patty Azzarello

Patty Azzarello is the founder and CEO of Azzarello Group. She's also an executive, best-selling author, speaker and CEO/business advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35, and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk). You can find her at patty@azzarellogroup.com .

The Trick Getting People Who Don’t Work For You to Do Work For You

Patty AzzarelloAugust 3, 2011

One of the questions I get most frequently is how to get people who don’t work for you to do work for you. So many people are in matrixed situations, or … Read more

The Art of Dealing With Difficult People in the Workplace

Patty AzzarelloJuly 27, 2011

Difficult people are everywhere. In this month’s Business Leadership Webinar, we talked about how to deal with difficult people, stack the deck in your … Read more

Motivation and Delivering on Time, or Why Consequences Really DO Matter

Patty AzzarelloJuly 13, 2011

This is third in my series, What Good General Managers DO I opened the series with a note that a good general manager makes sure s/he has the following … Read more

The Gap Between Committed and Done: It’s About Managing the Process

Patty AzzarelloJune 30, 2011

This is the second article in my series, What Good General Managers DO I opened the series with a note that a Good General manager makes sure s/he has the … Read more

Why You Need to Build Your Own Personal Brand

Patty AzzarelloJune 23, 2011

When you have a strong Personal Brand… You have more confidence and energy in your work. You consistently position and sell yourself better. You get … Read more

Learning What Great Executives and General Managers Do

Patty AzzarelloJune 15, 2011

Last week I kicked off a series of articles about what good general managers do. I keep finding myself talking to CEOs who are concerned that their new … Read more

The Bottom Line on How You Can Add More Value to Your Organization

Patty AzzarelloJune 2, 2011

Last week I was the keynote speaker at an event for a services organization in an energy company. I spoke on the topic of Adding More Value to the … Read more

Think Like a General Manager, Whether You Want to Be One or Not

Patty AzzarelloMay 26, 2011

This month we covered the key aspects of how general managers think and why it’s important to think like a GM, whether or not you want to be one. … Read more

Adding Value to an Organization: It’s More Than Reporting What’s Wrong

Patty AzzarelloMay 18, 2011

One of the CEO’s I am working with on a business transformation said to me about his managers, “No, he won’t actually help solve the problem, he is more of … Read more

What To Do When Workers Get Caught in the Workhorse Trap

Patty AzzarelloMay 5, 2011

I recently received some input from a reader that defined the perfect storm of being stuck in the workhorse trap. Here it is: I’m the workhorse for … Read more