Nick Tasler is an organizational psychologist and award-winning author of The Impulse Factor: An innovative approach to better decision-making (Simon & Schuster, 2008). Through his work with Fortune 500 organizations, non-profits and academic institutions, he is teaching new ways to consistently make choices that strengthen our businesses and enrich our lives. The founder and CEO of Decision Pulse, Tasler has written for a wide range of publications including BusinessWeek and Psychology Today. For more information about Nick Tasler and Decision Pulse, visit decisionpulse.com.