Megan Jacobs, MPH, is managing director of product for the EX Program, a digital tobacco cessation program developed by Truth Initiative in collaboration with Mayo Clinic. Jacobs led the development of the first evidence-based text messaging program to help e-cigarette users of all ages quit. Her expertise in building powerful mHealth interventions and public health campaigns comes from work at the University of Michigan Health Service, DC Department of Health, and the National Vaccine Program Office. Her public health work over the past 15 years has applied technology to behavior change ranging from adolescent sexual health to vaccinations.