If you’re serious about investing in your employer brand — which, of course, you should be — defining your value prop is an important first step. Yet it’s … Read more
Martin Predd
After 15 years of directing market research on the consumer branding side, Martin Predd co-founded Change State, the mission of which mission is to help employers optimize their talent acquisition strategy using smart, data-driven approaches to recruitment marketing, HR technology selection, and employer branding.
