Laurie Bassi, Author at Ere Media API

Laurie Bassi

Laurie Bassi is the CEO of McBassi & Company, a leader in the emerging decision-science of human capital management. Since founding McBassi in 2001, she has been working with clients to help them unleash human capability within their organizations. Earlier, she served as VP for research at ASTD, the director of several U.S. government commissions, and a tenured professor of economics and public policy at Georgetown University. Contact her at lbassi@mcbassi.com.

Yes, Sometimes Good Guys Actually Finish First

Laurie Bassi, Ed Frauenheim and Dan McMurrerNovember 25, 2014

The good guys — companies that are good to employees, to customers and to their communities — keep winning. That’s the hopeful news we found as we compiled … Read more

Good Employers Make Good Sellers

Laurie BassiDecember 2, 2011

Great customer experiences depend heavily on companies creating a great experience for their employees. Executive VP Jim Bush acknowledged this … Read more

Good Customer Experience? It Depends on a Good Employee Experience

Laurie BassiOctober 12, 2011

By Laurie Bassi, Ed Frauenheim, and Dan McMurrer with Larry Costello The Disneyland employees most pivotal to the famed theme park’s customer satisfaction … Read more

Business Success in the Worthiness Era: Just What Does Worthiness Mean?

Laurie BassiSeptember 14, 2011

By Laurie Bassi, Ed Frauenheim, and Dan McMurrer with Larry Costello What does worthiness mean more concretely? The foundations are a degree of business … Read more