Kevin Granger is currently a Brand Momentum Engineer with American Tire Distributors in Huntersville, NC. In this role, Kevin is using his background in Sourcing and Recruiting in a new light. He is creating the brand story of American Tire Distributors as an industry leader that will compile enterprise-wide information to help transform ATD into a digital company, as well as create an industry benchmark when it comes to talent attraction in the Automotive industry. Using his background, instead of hunting the purple squirrels of the world, he is researching and sourcing various information that will be used to drive ATD’s Brand Momentum. Feel free to connect via LinkedIn or tweet at him (@KevinGranger11), as he is an open book on sharing his techniques, processes, and best practices.