Let’s pretend I’m the head of marketing for a company that sells a specialized product to a targeted audience of elusive corporate HR leaders — a … Read more
Josh Zywien
Josh Zywien leads SmashFly’s marketing team, working directly with a team of creative and operational pros who manage all aspects of SmashFly’s brand, thought leadership, demand generation, sales enablement, and product marketing. He previously served in sales enablement and product marketing roles with SmashFly, and he’s passionate about helping companies better communicate their story -- who they are, what they believe, and how they help a particular market solve real, meaningful challenges. Prior to SmashFly, he ran his own business, worked with a Boston-based venture capital firm that defined thought leadership in its space, and worked in an operational role at a marketing technology startup.