Jose Pinero is the founder and chief mentor at Latino Leadership Performance (LLP), a company dedicated to help organizations understand and encourage Latino performance. 

Prior to LLP Jose was a Principal at YOJ Creative, a boutique marketing agency, whose clients included Starbucks, Microsoft Corp., Google, and the Nobel Peace Prize. Jose spent 18 years at Microsoft in a variety of marketing and strategy roles for categories such as new devices, Xbox, entertainment initiatives, business solutions, games, and consumer offerings.

For half a decade he led the diversity and multicultural marketing initiative for all of Microsoft. In this role, Jose was the voice of Microsoft to the U.S. Hispanic community and an advocate for Latino opportunities. Before Microsoft, Jose performed brand management at Procter & Gamble. 

Jose holds a Master in Business Administration from Georgetown University and Bachelor of Science from Cornell University. He also completed the UCLA Latino Leadership Institute, Northwestern University Executive Marketing programs and has 20+ years’ experience in coaching and mentorship.

Jose has received several awards, including Latin Business Magazine’s “Top 100 U.S. Hispanics to Watch”, “Top 100 Prominent Latinos in the Business World”, the National Urban League’s Donald H. McGannon Service Award, and Defining Trends Magazine’s “Latino Trendsetters” award.