Jerry Holtaway, Author at Ere Media API

Jerry Holtaway

Jerry Holtaway is Director of Meaningful Insights at Emotive Brand. Prior to Emotive Brand, and for the past 30 years, he has served as a creative and brand strategist for a number of world-class brands including American Express, IBM, Lego, Ballard Spahr, Hanson Bridgett, Symantec, Zynga, VMware, and Nokia. Contact him at jerryh@emotivebrand.com.

What Comes First — A Meaningful Workplace or a Strong Culture?

Jerry HoltawayMarch 17, 2014

There’s a virtual cornucopia of so-called “culture decks ” finding its way across the web today. These glitzy slide shows present the … Read more

Meaningful Workplace: The Key is to Forge a Meaningful Employee Alliance

Jerry HoltawaySeptember 21, 2012

Last in a series “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.” – Vince … Read more

Creating a Meaningful Workplace: It Doesn’t Happen by Messaging Alone

Jerry HoltawaySeptember 20, 2012

Eighth in a series “The words printed here are concepts. You must go through the experiences.” – Saint Augustine It was earlier noted that people today, … Read more

Meaningful Workplace: How a Master Plan Creates an Employee Alliance

Jerry HoltawaySeptember 19, 2012

Seventh in a series A Meaningful Workplace is built from the company’s master plan – a strategic platform used exclusively by senior management – that … Read more

Business Success is All About Building a Meaningful Workplace Culture

Jerry HoltawaySeptember 18, 2012

Sixth in a series “If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.” – Albert Einstein A … Read more

Using Values to Build Engagement and a Meaningful Workplace

Jerry HoltawaySeptember 17, 2012

Fifth in a series “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou … Read more

The Meaningful Workplace: It Takes New Ways of Thinking, and Acting

Jerry HoltawaySeptember 14, 2012

Fourth in a series How do you build an organization where people are willing to bring their gifts of initiative, creativity, and passion?” – Gary Hamel You … Read more

The Meaningful Workplace: Why Workplaces Aren’t Meaningful Now

Jerry HoltawaySeptember 13, 2012

Third in a series Disillusioned by the age of conspicuous consumption, worried by the state of the planet and its people, rocked by war, corruption, and … Read more

The Meaningful Workplace: Getting Employees to Respond Positively

Jerry HoltawaySeptember 12, 2012

Second in a series Meaningful Workplaces are built by companies that aim to produce a more meaningful outcome from, and for, their people. To become … Read more

Being Meaningful: It’s the Key to Better Engaging Your Employees

Jerry HoltawaySeptember 11, 2012

First in a series The workplace is in crisis. Workers are not engaged. Productivity is down. Morale is low. Many employees obviously don’t see the point of … Read more