Heather Salerno is the senior vice president of marketing at Appcast, a global leader in programmatic recruitment advertising technology and services. A marketing and human resources industry veteran with nearly 25 years of experience, Salerno leads all of Appcast’s marketing initiatives including brand, demand and lead generation and communications. Salerno also serves as the head of Appcast Research, where she ensures that Appcast is continuously positioned at the apex of talent acquisition, data insights, and thought leadership to support the recruitment marketing community.