Graeme Johnson (known as “GJ”) is global head of employer brand & talent acquisition strategy at British Telecom. Former head of TA at Virgin Media, and recruiting leader at Accenture, he most famously developed a pioneering approach to candidate experience at Virgin Media, grounded in Net Promoter Score insight, and highlighted the commercial impact poor recruitment has on subscription and retail businesses in particular. His work was showcased at LinkedIn Talent Connect in 2016, and case study available on #HROS. Connect with him for a chat on Twitter @gjrecruitment.