Saad al Barrak is the former CEO of the Zain Group, where he led the rebranding effort from MTC to Zain, a brand that became one of the most distinguished names in the Middle East and Africa region, and the sweetheart of the telecommunications industry. Prior to joining Zain, Dr. Al Barrak was Managing Director of International Turnkey Systems (ITS), one of the leading IT companies in the Middle East and North Africa.