Editor’s Note: Change Through Persuasion by David A. Garvin and Michael A. Roberto is an excerpt from HBR’s 10 Must Reads “On Change,” a … Read more
David A. Garvin
David A. Garvin is the C. Roland Christensen Professor of Business Administration at Harvard Business School in Boston. Contact him at dgarvin@hbs.edu . Michael A. Roberto is an assistant professor of business administration at Harvard Business School. Contact him at mroberto@hbs.edu .