Dan Sines is Traitify’s CEO, co-founder, and chairman of the board. An entrepreneur to the core, Dan has an extensive background in user experience and graphic design, having managed design firms and previously started a social media marketing and production firm with Traitify co-founder Josh Spears. They founded Traitify in 2011, unlocking the potential of psychology and big data through a visual personality assessment that is quick, accurate and accessible to businesses and entrepreneurial developers.