Cyndy Trivella began her career in HR marketing and communications on Madison Avenue in New York City 15 years ago. Prior to that, she worked in corporate human resources as a training and development coordinator. In addition, she has multiple years of media planning, employment branding, and human resource communications strategy experience at a management level from both the media and agency sides. She has managed the human resource communications function for many clients including The IRS, Applebee’s, Merrill Lynch, GE Capital, Corning, Colgate Palmolive, Helzberg Diamonds, PriceWaterhouseCoopers, Lowe’s, LensCrafters, and Home Depot. She wrote an eBook named How Strategic Human Resource Communications Influence Hiring Practices, which can be found at http://www.execsense.com. You can connect with Cyndy: on Twitter and LinkedIn and Facebook