With more than 20 years’ experience, Corrine Sandler has established a reputation for unparalleled consumer understanding and insight development. She has worked with some of the world’s finest companies and their market-leading products and brands to develop innovative, sustainable, and profitable consumer, brand, corporate, and trade strategies for diverse industries and product categories. She is a visionary in her field, constantly pushing boundaries in product development to enhance the industry she is so passionate about. She is the modern day Sun Tzu; her dogmatic approach to winning all business battles, is based on the art of war -- intelligence first. Her book Wake Up or Die is a powerful, exceptionally written treatise on the use of Intelligence in business today. She explains how to apply ancient military tactics in a modern business economy – to win every battle without waging war. Her fundamental philosophy is no war has been won without intelligence and never will.