Colin Bryar joined Amazon in 1998 — four years after its founding — and spent the next 12 years as part of Amazon's senior leadership team as the company grew from a domestic (U.S.-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a vice president at Amazon, and for two of his years was chief of staff to Jeff Bezos ("Jeff's shadow"), during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff.

After Amazon, Colin and his family relocated to Singapore for two years where Colin served as chief operating officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC, where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.