Claes Peyron is the global head of insight at the employer branding consultancy Universum, and also heads up its Swedish operations. He is part of the management team of Universum and has a strong focus on client experience. He advises organizations on how to leverage their employer brands and secure current and future talent needs. Prior to joining Universum, he was the managing director of the marketing strategy firm Marketing Clinic and before that he spent several years in executive positions in the IT and Media sector, including five years with Modern Times Group, MTG. He holds an MSc in business administration.