Bob Croston is Vice President and Principal Consultant at RAIN Group, a sales training, assessment, and performance improvement company. Bob draws from a 25-year career in sales, sales management, marketing, and brand management which includes diverse experience across a number of industries. Bob successfully built, managed, and sold his own marketing services firm, after leading all business development to close seven and eight-figure deals.

He has consulted for brands like General Motors, Fidelity Investments, Bank of America, Harvard Business School, Monitor Group, BEA Systems, Coca Cola, Nellie Mae, and the U.S. Department of Commerce.

Bob can be reached at rcroston@raingroup.com.